- Marta Musolf
Corporate Hospitality $1.2 Billion
Corporate hospitality creates an opportunity for you to demonstrate a side of your business that clients would be unlikely to take away from a boardroom pitch. This is particularly true for new business or potential investors. Whether this means focusing on the specific benefits of either your product or service for your client, hosting high-quality and unforgettable events can leave a lasting impression and have a positive influence on brand values. Word of mouth is the cheapest and most trusted form of promotion. According to The Hospitality Report, 52% of UK senior managers believe corporate hospitality is ‘very or quite effective’ at increasing brand value.